SVP, Digital — Allianz Life (2022–2025)
Led enterprise digital platforms and enablement across marketing, sales, and service, owning strategy, execution, and operations for owned digital channels. Directed a $25M+ annual portfolio modernizing web, CRM, and marketing technology platforms (Adobe, Sitecore, Salesforce).
Key Results:
- Delivered 25% year-over-year growth in engagement and adoption across digital self-service platforms
- Translated board-level vision into multi-year product strategies and value streams that consistently met or exceeded OKRs
- Modernized MarTech and CRM platforms, enabling data-driven personalization and faster lead-to-sale conversion
- Built sales enablement tools that improved financial professional productivity, retention, and distribution effectiveness
- Incubated generative AI pilots to prototype next-generation digital experiences
VP Experience Delivery, Digital Solutions and Marketing Operations — Allianz Life (2019–2021)
Scaled digital solutions and marketing operations capabilities, bridging strategy and execution across enterprise platforms.
AVP & Senior Director, Digital Solutions — Allianz Life (2011–2019)
Progressive leadership roles building and scaling digital platforms. Started as Senior Director in 2011, promoted to AVP in 2016, establishing the foundation for enterprise digital transformation.
Digital Experience & Platform Lead — Ameriprise Financial (2000–2011)
Led strategy, UX, and development across Ameriprise's suite of public and secure digital platforms, supporting millions of client and advisor interactions annually. Built secure portals enabling banking, brokerage, bill pay, and wealth management self-service.
Key Contributions:
- Created Advisor Locator and lead routing systems, aligning client needs with advisor capabilities to drive business growth
- Championed early adoption of ADA web accessibility standards, ensuring inclusive design across all digital touchpoints
- Led mobile innovation from pre-smartphone platforms to responsive web design following the iPhone's debut
- Directed strategy and development for flagship sites including ameriprise.com and multiple affiliate properties
Early Career — Web & Communications Specialist (2001–2004)
Started in digital at a federally funded healthcare nonprofit, self-teaching web development and building accessible, standards-compliant solutions. Developed expertise in ADA and Section 508 compliance—building inclusive experiences before accessibility was widely adopted. Launched self-service provider directory that replaced manual call-based system, reducing operational overhead and improving patient autonomy.